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Boyd, Harper W's books list

No.	Title	Publish Year
1.	Marketing research : text and cases	1964
2.	Reading in sales management	1970
3.	Marketing management : cases from the emerging countries	1966
4.	Cases in advertising management	1964
5.	Marketing research : text and cases	1977
6.	Promotion : a behavioral view	1967
7.	Marketing management	1972
8.	Marketing research : text and cases	1976
9.	Marketing research : text and cases	1985
10.	Marketing research : text and cases	1981
11.	Marketing research : text and cases	1972
12.	Marketing management : a strategic approach with a global orientation	1998
13.	Marketing management : a strategic approach	1992
14.	Marketing management : a strategic approach with a global orientation	1995
15.	Marketing management : a strategic approach	1990